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Defining experience: What it means for different retail categories
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About Build
Why the focus on experiential retail?
Even before the pandemic hit, experience was already a critical factor that was driving the way our retail spaces were designed As the pandemic unfolded and productivity of retail space came into greater focus, experience became an even more important factor due to its ability to drive up customer engagement and not only sales As a result, experiential retail is now counterbalancing the widespread availability of e-commerce, ensuring that enhancing a brand’s physical presence as a strategy pays off
This can be extremely beneficial against the background of pent-up demand among consumers who had been forced into isolation for two years but are now emerging from their homes following a widening vaccination net.
These customers are now looking for engaging, immersive and convenient experiences that give them a reason to visit stores rather than making purchases online An IBM survey, released in 2022 rated in store experience as one of the top 5 reasons for shoppers to walk into a store
Services
QUALITY OF OUR WORK
Waterproof chemical coating up to a height of 1.5m in shower areas of washrooms, 5 times that of industry standards. 2 coats of single-component, synthetic rubber-based elastomeric waterproofing coat provided to all wet areas.
High-quality, certified steel helps build strong and earthquake-resistant structures. Opting for steel conforming to is 1786. Also, opting for
Steel conforming to is 13920 for earthquake shock resistance.
Using a higher-grade concrete to ensure maximum core strength.
Where the design requirement is of grade M30, Godrej Properties procures grade M35 for higher strength.
Provision of micro-concrete band in Waterproofing and epoxy grouting in tiles Providing micro-concrete band at the junction of Wet areas such as toilets, balconies, utilities and The adjacent rooms to prevent water seepage from Wet to dry areas through tile bedding mortar.
Spacers and epoxy grouting provided for all areas (dry and wet) as a secondary layer of protection Against seepage.
Using heat-strengthened
Performance glasses. All glasses are heat-strengthened and laminated. Heat-strengthened glass is used for bottom fixed panels, prioritizing safety against impact and breakage.
Performance glass as per igbc silver rating Requirements given for better thermal
Performance.
In an industry-first practice, damp. Proofing done to ensure no seepage Or dampness
A damp-proof course was applied on the external dead. Walls prior to texture and paint.
Shower test done on external dead walls to rule
Away with any seepage.